Age representation in media

Bad Education series trailer: 

The character of Alfie Wickers, despite being a teacher at the school in his mid 20's, acts very immature, making him seem more like a student in comparison to the other teachers. This TV trailer advertises age as a bad thing, as it represents the older generation as incompetent. One example in the trailer is when the character of Rosie says to Alfie "you're a bit immature." Instead of Alfie disagreeing with what Rosie has said and talking about it, he decides to repeat what she said, but in a mocking tone, which reaffirms Rosie's point, not just to Alfie, but to the audience as well. The following scene is Alfie doing the same mocking tone towards one of the students, Joe, which adds humour to the trailer, as well as showing that this immaturity is a common theme with Alfie. Later on in the trailer, Rosie is talking about a guy, and points out that he is older than Alfie. But Alfie says to Rosie that "it is this many sleeps until I'm 24!" pointing to his fingers, like a child would, instead of just saying that it is his birthday in 9 days. Overall, the trailer does a good job at showing that Alfie is overall immature and childish, and it is a common theme with Alfie across the entire show.

Daily Star front page: 


The main headline advertises how a TV star has died at the age of 55 years old. The headline projects this as negative, as social codes show 5 years old as still quite young, so the fact that she has died so young is out of the ordinary. The headline is large in physical size, as it takes up just under half of the front page, and is the main article that the paper's front page is focusing on. This makes it obvious for the reader, as it is the main focus.

Jimmy Choo fever advert: 

The advert features three young women as the main protagonist, all of which are in their mid 20's. This could possibly be to draw in men to see the advert, adhering to the male gaze. This could be so men see the product, and then go out and buy it for their girlfriends. The advert also appeals to women, as the advert portrays that with the perfume, they will become irresistible to any man they see, and are then able to have the man of their dreams. The advert seems to portray women in power overall, as it is a female perfume that seems to be used by women to get the man they want.